Phase 2: Generating Profitable Ideas
2. Strategies vs. Tactics
2. Strategies vs. Tactics
Summary:
• Saying yes to every opportunity can lead to distracting you from your goals
• Tactical actions stem from a place of desperation and lead to random growth.
• Strategic actions are all meaningful and have a higher purpose. They lead to controlled growth.
• Saying yes to every opportunity can lead to distracting you from your goals
• Tactical actions stem from a place of desperation and lead to random growth.
• Strategic actions are all meaningful and have a higher purpose. They lead to controlled growth.
Action Points:
• Write a list of tactical work you’ve done in the past (competitions, random gigs, teaching kids who don’t care, etc.). Please be specific and detailed. How did you feel when taking these jobs? Did they help you advance your career?
• Write a list of tactical advertising you’ve done in the past. What was the effect of this type of advertising?
• Now think of some strategic ways of sharing your products/services from the demand matrix.
Why are your chosen methods strategic rather than tactical?
• Read the excerpt from Jay Abraham’s book “The Sticking Point”. Take notes as you read and share your notes.
• Write a list of tactical work you’ve done in the past (competitions, random gigs, teaching kids who don’t care, etc.). Please be specific and detailed. How did you feel when taking these jobs? Did they help you advance your career?
• Write a list of tactical advertising you’ve done in the past. What was the effect of this type of advertising?
• Now think of some strategic ways of sharing your products/services from the demand matrix.
Why are your chosen methods strategic rather than tactical?
• Read the excerpt from Jay Abraham’s book “The Sticking Point”. Take notes as you read and share your notes.
Booklet
| 2._strategies_vs._tactics.pdf |