Phase 2: Generating Profitable Ideas
4. Redefining your audience
4. Redefining your audience
Summary:
• We often think that we must impact as many people as possible (mass market).
• We're just waiting for our "big break" and overnight success, but this truly happens by building an audience bit by bit from scratch.
• True Fan: someone who loves your work, will buy again and again and will spread the word about you
• 1000 true fans or Smallest Viable Audience: the numbers you need in order to make a decent living might surprise you.
• Appeal to the masses in an artificial way and your work will suffer
• Appeal to the fringes and you'll do your best work
• We often think that we must impact as many people as possible (mass market).
• We're just waiting for our "big break" and overnight success, but this truly happens by building an audience bit by bit from scratch.
• True Fan: someone who loves your work, will buy again and again and will spread the word about you
• 1000 true fans or Smallest Viable Audience: the numbers you need in order to make a decent living might surprise you.
• Appeal to the masses in an artificial way and your work will suffer
• Appeal to the fringes and you'll do your best work
Action Points:
• How can your unique skill sets and products/services appeal to the fringes? What kind of people would the fringes be comprised of? How many true fans would it take for you to make a decent living from?
• Read the article 1000 True Fans by Kevin Kelly. Does this change your idea of having an audience? Take notes while you read and share your notes.
CLICK HERE FOR ARTICLE
• How can your unique skill sets and products/services appeal to the fringes? What kind of people would the fringes be comprised of? How many true fans would it take for you to make a decent living from?
• Read the article 1000 True Fans by Kevin Kelly. Does this change your idea of having an audience? Take notes while you read and share your notes.
CLICK HERE FOR ARTICLE
Booklet
| 4._redefining_your_audience.pdf |
Extra related resources
A short video summary of the article
A long and interesting interview with the author of the article