DANIEL NISTICO
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Phase 2: Marketing Skills

2. Drafting Copy: Part 1
Titles and Headlines

Summary:
• Drafting effective copy can take many hours, just as it can take us many hours to perfect a piece or passage.
​• Copy must always be tested and reevaluated as to its effectiveness 
• There are three main categories of copy you will focus on
​1) Name or Title of your product/service
2) Headline
3) Body

• For Titles, try to encapsulate the greatest advantage/outcome your product/service has for the client.

• For Headlines, break down the benefits/advantages of your product/service into one catchy sentence.


Action Points:

• Draft names/titles and headlines for your product or service. Think carefully about every word! Share your drafts with other CGU members for feedback.

Booklet
2._drafting_copy__titles_and_headlines.pdf
File Size: 553 kb
File Type: pdf
Download File


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