Phase 2: Marketing Skills
4. Drafting Copy: Part 3
Body II
4. Drafting Copy: Part 3
Body II
Summary:
• While it’s crucial to put your reader as #1, it doesn’t mean you shouldn’t talk about yourself.
Points to help guide you:
1) Your story: help people relate to you by telling stories and anecdotes
2) Media: use media (audio, video, images) to enhance and reinforce your writing
3) Testimonials: use these strategically and try to avoid generic testimonies
• While it’s crucial to put your reader as #1, it doesn’t mean you shouldn’t talk about yourself.
Points to help guide you:
1) Your story: help people relate to you by telling stories and anecdotes
2) Media: use media (audio, video, images) to enhance and reinforce your writing
3) Testimonials: use these strategically and try to avoid generic testimonies
Action Points:
• Write a short story and a long story about yourself in relation to your product/service. Remember to use conversational language, as though speaking to a friend at a cafe for example.
• What kind of media could enhance your written copy? Write a list and try to include media from several categories.
• Do you have testimonials that could be used for your product/ service? If so, can they be used strategically in your copy?
What questions could you ask clients in order to gain ideal testimonials?
Which experts in the field could you send your work to?
• Write a short story and a long story about yourself in relation to your product/service. Remember to use conversational language, as though speaking to a friend at a cafe for example.
• What kind of media could enhance your written copy? Write a list and try to include media from several categories.
• Do you have testimonials that could be used for your product/ service? If so, can they be used strategically in your copy?
What questions could you ask clients in order to gain ideal testimonials?
Which experts in the field could you send your work to?
Booklet
| 4._drafting_copy_-_body_ii.pdf |