Phase 2: Marketing Skills
3. Drafting Copy: Part 2
Body I
3. Drafting Copy: Part 2
Body I
Summary:
• The body of your sales copy should in itself add value to the reader.
• It's important to show your work in full detail - don't be general or vague
• "Do work that matters for people who care"
Points to help guide you:
1) Summary: outline the main advantages/benefits of your product/service
2) Fears and dreams: address these and make an emotional connection
3) Solve problems: how does your product/service solve specific problems?
4) Unique points: what’s unique about your product/service?
• The body of your sales copy should in itself add value to the reader.
• It's important to show your work in full detail - don't be general or vague
• "Do work that matters for people who care"
Points to help guide you:
1) Summary: outline the main advantages/benefits of your product/service
2) Fears and dreams: address these and make an emotional connection
3) Solve problems: how does your product/service solve specific problems?
4) Unique points: what’s unique about your product/service?
Action Points:
• Draft some summaries for your product/service.
• List fears and dreams relating to your product/service. Form them together into a paragraph.
• What problems does your product/ service solve and how does it do so? If relevant, can you develop a method or system that people can use to help guide them? Write a short paragraph.
• What unique points or angles can you focus on relating to your product/service? Is you product/service inherently something unique? Write a short paragraph that details this.
• Draft some summaries for your product/service.
• List fears and dreams relating to your product/service. Form them together into a paragraph.
• What problems does your product/ service solve and how does it do so? If relevant, can you develop a method or system that people can use to help guide them? Write a short paragraph.
• What unique points or angles can you focus on relating to your product/service? Is you product/service inherently something unique? Write a short paragraph that details this.
Booklet
| 3._drafting_copy_-_body.pdf |